Related Content
Project
Lobbys Bavaria Towers
Publication
Designpreis für Bavaria Towers
In the press
Bavaria Towers
Client
Bayern Projekt GmbH
Location
Munich
Services
Target group definition, office concepts, concepts for lobby, retail, and restaurant areas, interior design, project developer consultancy for general project alignment and marketing, sample office planning, visualizations
Space
62.000 m2 BGF / GFA
Creation Date
Building Architect
Nieto Sobejano Arquitectos, Madrid
Selected for THE LONG NIGHT OF ARCHITECTURE 2019
In order for people to experience the buildings before they physically
exist as constructions, the Marketing Lounge acts as a three-dimensional mood board: It was created as a staged location based on the CSMM philosophy, and helps to reflect the atmosphere of the future building and to create a visual and tactile representation of its identity.
As a spatial collage, the Marketing Lounge conveys the colour and material concept, as well as the haptic surface qualities and the significance of the building. The on-site Experience Design also addresses interested parties on an emotional level, giving them a real sense of the plans and thereby making it easier for them to decide in favour of the future office building.
With the Bavaria Towers, the Marketing Lounge emerged as a project office with a property marketing area and an events area in direct proximity, and with a view of the construction site; a kind of neutral visitor platform. The project is referenced here in two different ways: On the one hand, the Marketing Lounge can be used to watch the growth of the high-rise buildings, and on the other hand, the virtual-reality features allow interested parties to take a simulated tour of the building.
